How agencies are defying the recession

FEBRUARY 2009 - ISSUE 02

RECESSION PROOFING YOUR NEW BUSINESS STRATEGY

If you’re an agency who already has public sector clients then you may be considered to be pretty well set to weather the economic storm. But what if you’ve not had any previous experience of public sector work before but still fancy a slice of the recession-proof pie? In-House will be hosting one of our popular Business Development Breakfasts to discuss how Small and Medium sized agencies can break into the Public Sector and what benefits it may hold. We’ve invited along a speaker from www.supplylondon.co.uk to explain how London based agencies can benefit from the London Mayor’s agenda to spend as much as possible of the GLA’s £12Billion(!)goods and services budget with London based SME’s. It’s independent of the COI rosters and could be a great way for you to get access to contract opportunities of all sizes. Interested in attending this FREE breakfast event being held in central London on 4th March? Email nicky@inhousenetwork.co.uk

AGENCY SUCCESS STRATEGIES FOR 2009

agency success strategies for 2009 As brands are getting tough on their agencies and demanding better deals and maximized savings – despite the best efforts of agencies to hold onto existing clients - many pieces of business are being put out for pitch. Instilling an `Agency Growth' mindset throughout Client Handlers aswell as firming up a top class New Business team is becoming vital to many agency success strategies. These are some of the conclusions drawn from recent industry-wide research conducted by In-House upon which we based our WHITE PAPER ON AGENCY BUSINESS DEVELOPMENT – READ.

Our Recruitment and Headhunting service covers both dedicated New Business professionals as well as senior Client Handlers with track records in proactively growing client revenue. We also fund places for all candidates we recruit into agencies to take part in an agency specific `Business Development Excellence’ programme to reassure you that all In-House candidates will have access to best practice knowledge and techniques. graham@inhousenetwork.co.uk 0207 195 1691

SOME POSITIONS WE'RE WORKING TO FILL

GROUP ACCOUNT DIRECTOR
Top 10 Global Integrated BTL Agency
central London - circa £65K
Our client is one of the agencies that everyone wants to work for. They have a huge reputation and it’s growing all the time. The agency prides itself on delivering truly seamless integrated campaigns covering advertising, direct, digital experiential, promotional and PR.
VIEW DETAILS

BUSINESS DEVELOPMENT & MARKETING MANAGER
Integrated Marketing Group - central London - up to £45K Marketing Group covering several different specialist disciplines requires a proactive experienced individual to spearhead and co-ordinate the new business & marketing strategy across the group.
VIEW DETAILS

HEAD OF NEW BUSINESS
Top 20 Brand/Design consultancy - London - up to £80k
Highly reputable established international design consultancy require senior level experienced individual to build a New Business team to drive their ambitious growth plans. Relevant experience essential.
VIEW DETAILS

LIVE SURVEY

Do you tender for Public Sector business as part of your new business strategy?
Take part in this industry wide research by completing a short 2 minute online survey.

WHAT OUR CANDIDATES THINK

"I would thoroughly recommend In-House, they took time out to really listen to my past experience and gain a good understanding of what I was looking for. Unlike most other recruitment agencies, almost every brief they sent through was of interest and in just over two weeks they had placed me in a role I was extremely happy with. Given the dreadful economic climate at the time this result was even more impressive".
Siobhan O'Broin
New Business Manager
The Pulse Group